Tiwa Savage has calmed fears of her many Nigerian fans who believed that the Mavin star, might change her style of music to favour her new label.
According to the pop star, her association with Roc Nation will not change her style of music, she said in a recent interview on New York’s radio station- Hot 97
“I met B High (Jay Z’s cousin, and Roc Nation chief of mobile strategies), I got a call, and he mentioned it and… He was serious.
“They really just want to bring what I already have to offer to the rest of the world, and they truly believe in the movement. So yeah, I’m really excited about it.
“The reason why we did not really make too much noise about it is because a lot of people come over from Africa and they say they’ve got this deal and that deal, and then nothing happens. We just wanted to do it the proper way, get it official.
“I didn’t want to do that to my people. I wanted them to really believe that it was really happening, so we wanted to wait for the right time, and the time is now.”
In the interview, Tiwa promised to promote Africa’s genres of music :
“Right now, the prominent music out of Africa seems to be Afrobeat or Afropop (depending on what you want to call it).
“Essentially it’s just music with African elements. Whether it be the rhythm, or maybe the native language. As long as you can have one or two of those, then it tends to be associated with Africa.
“I think everybody essentially, we all have an element of it, but we are all influenced by the music coming out of America, we are influenced by Hip-Hop, we are influenced by Soul Music, R&B, and I think that is the beauty of it.
“Blending both markets together. So when you say African-American, truly, that’s where it should be, between the African and the American world, just blending both together.”
Roc Nation remains a multi-faceted entertainment company of global recognition, founded by American hip-hop great, Shawn Carter, popularly known as Jay-Z
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